TERMS AND CONDITIONS

 

Last updated: 12/08/2026

 

1. About us

 

This website is operated by TMST LIMITED T/A Sparkle Like Me ("Sparkle Like Me", "we", "us" or "our").

 

·   Company number: 09402394

·   Registered in: [ENGLAND AND WALES / SCOTLAND / NORTHERN IRELAND]

·   Registered office: Unit 61, Yorkshire Street, Rochdale, OL16 1BZ for any reason you need to contact us via post.

·   Website: WWW.SPARKLELIKEME.COM

 

These Terms and Conditions apply to purchases made by consumers for personal or family use. They do not apply to wholesale, trade, school, retailer or other business purchases, which require separate written terms.

 

2. These terms and the contract between us

 

Please read these terms before placing an order. The following policies also form part of the agreement between you and us where relevant:

 

·   our Returns and Refund Policy;

·   our Delivery Policy;

·   our Privacy Policy;

·   our Cookie Policy;

·   our Gift Card Terms; and

·   any product-specific or promotional terms shown before you order.

 

The terms that apply to an order are normally those published when the order is placed. Please save or print a copy for your records.

 

3. Who may order

 

Our products are intended for children, but purchases through our website must be made by an adult. By placing an order, you confirm that:

 

·   you are at least 18 years old;

·   you are acting as a consumer rather than for business resale;

·   the information you provide is complete and accurate; and

·   you are authorised to use the payment method supplied.

 

Anyone under 18 may browse the website only with the involvement and supervision of a parent or legal guardian. We do not knowingly accept orders or create customer accounts for children.

 

4. Products, descriptions and appearance

 

We take reasonable care to describe and photograph our products accurately. However:

 

·   colours may appear slightly different depending on the screen, lighting and device used;

·   glitter, embellishments, fabrics, finishes and handmade or manufactured details may have minor natural variations;

·   packaging may occasionally be updated without changing the essential product; and

·   images may include styling props that are not included unless the product description says otherwise.

 

Products must still materially match their description. Nothing in this section allows us to supply goods that are faulty, unsafe, materially different or misdescribed.

 

5. Sizing, fit and suitability

 

Size guides, measurements and fitting information are general guidance only. Fit can vary by style, construction, material and the individual child.

 

You are responsible for checking the size information and choosing an appropriate size. Choosing a size that is too large, too small or otherwise unsuitable does not by itself make a product faulty. An unsuitable size may be returned under our Returns and Refund Policy.

 

If we send a different size from the one ordered, or the item is incorrectly labelled or misdescribed, your statutory rights are unaffected.

 

6. Children’s safety and product use

 

Our products are children’s fashion and occasion-wear items and are not toys. Responsible adult supervision is recommended during use. You must follow any age guidance, safety warning, fitting instruction or care information shown on the product page, label, packaging or product.

 

Products may include decorative components, gems, charms, buckles, fastenings or other small parts. Inspect each product before use and stop using it immediately if a component becomes loose, detached, broken or damaged. Detached components may present a choking hazard and must be kept away from babies and young children.

 

Remove all plastic bags, wrapping, ties, tissue, labels, protective coverings and other packaging before giving a product to a child. Keep packaging away from children because it may create choking, suffocation or entanglement risks.

 

Any silica-gel or desiccant packet must be removed before the product is given to a child. It must not be eaten or swallowed and should be kept away from children and pets.

 

Children’s heeled footwear is intended for careful, occasional wear. It is not suitable for running, climbing, sport, playground activity or active play. Extra care should be taken on stairs and on wet, polished, slippery or uneven surfaces. A responsible adult should check that the footwear fits properly, all straps and fastenings are secure, and the child can walk safely and comfortably.

 

Bag straps must not be placed around the neck. Long straps and detachable decorations should not be used during active play and must be kept away from babies and very young children.

 

Stop using a product if it causes pain, blistering, irritation, numbness, instability, an allergic reaction or injury. These safety precautions do not limit your rights where a product is faulty, unsafe or not as described.

 

7. Prices, VAT and delivery charges

 

All prices are shown in pounds sterling.

 

Prices include VAT where applicable.

 

Delivery charges and any other unavoidable charges will be displayed clearly before you place your order. Standard delivery is currently £3.99. Express delivery is £8.99 where available. Remote-area charges may apply and will be shown before payment.

 

Free delivery may be offered under separate promotional terms. Unless a promotion says otherwise, delivery charges do not count towards a minimum spend.

 

8. Pricing and listing errors

 

We try to ensure that prices, stock and product details are accurate. If we discover an obvious pricing, listing or stock error before accepting your order, we may contact you to offer the correct information or reject the affected order and refund any payment taken.

 

We will not increase the price of an order after it has been accepted unless you agree to a genuine requested change.

 

9. Promotions and discount codes

 

Promotions may have their own dates, eligibility requirements, minimum spends, exclusions and code-combination rules. These will be shown with the relevant promotion.

 

Unless the promotion says otherwise:

 

·   discounts cannot be exchanged for cash;

·   a code must be entered before payment;

·   promotions apply while stock lasts;

·   one or more codes may be accepted only where the checkout allows it; and

·   we may amend or withdraw a promotion before an order is accepted, but we will not retrospectively remove a valid discount from an accepted order.

 

10. Placing an order

 

Please check your basket, delivery information and payment details carefully before submitting your order. The checkout will give you an opportunity to correct errors before payment.

 

Placing an order is an offer by you to buy the products in your basket. Our automatic order-confirmation email acknowledges that we have received the order; it does not mean that we have accepted it.

 

A contract is formed when we send a dispatch-confirmation email for the relevant product. If products are dispatched separately, each dispatch may form a separate contract.

 

11. Payment

 

We currently accept card payments through Shopify Payments or another approved payment provider shown at checkout.

 

Your payment may be authorised or collected before dispatch. If we do not accept the order, any payment taken for the unaccepted item will be refunded to the original payment method.

 

We do not normally receive or store your full card number. Payment providers process card information under their own terms and privacy notices.

 

12. Fraud checks and payment disputes

 

We may pause, reject or cancel an order where we reasonably suspect fraud, unauthorised payment, identity misuse or another security risk. We may ask for reasonable information to verify the order.

 

Where a payment dispute or chargeback is raised, we may provide the payment provider with relevant order details, tracking information, communications and other evidence. Nothing in this section prevents a customer from raising a genuine payment complaint or exercising statutory rights.

 

13. When we may reject or cancel an order

 

Before dispatch, we may reject or cancel an order because:

 

·   a product is out of stock;

·   there is an obvious pricing or listing error;

·   payment is not authorised or fraud is reasonably suspected;

·   we cannot deliver to the address or postcode supplied;

·   a product has been withdrawn for safety or compliance reasons;

·   the order appears to be for unauthorised commercial resale; or

·   a genuine operational issue prevents fulfilment.

 

Where reasonably possible, we will contact you first. Immediate cancellation may be necessary for security, fraud or safety reasons. Any payment taken for an order we do not accept will be refunded.

 

14. Cancelling or changing an order before dispatch

 

Contact us as soon as possible if you want to cancel or amend an order. We will try to help, but cannot guarantee a change once processing has begun.

 

If an order has already been dispatched, you must use the cancellation and return process in our Returns and Refund Policy.

 

15. Pre-orders and backorders

 

We may offer pre-orders or backorders in the future. Where we do, the product page will clearly identify the product and provide an estimated dispatch date or delivery window.

 

Estimated dates may change for genuine manufacturing, supplier, import or courier reasons. We will provide an update where reasonably possible and preserve any cancellation or refund rights required by law.

 

16. Delivery

 

We currently deliver only to eligible UK addresses, subject to our Delivery Policy. We do not currently offer click and collect.

 

Delivery dates are estimates unless we expressly agree a guaranteed date. Please review our Delivery Policy for delivery areas, costs, express cut-offs, remote postcode restrictions, failed delivery and courier investigations.

 

17. Ownership and responsibility for products

 

We remain responsible for the products until they are delivered to you, or to a person or location you have specifically authorised, subject to applicable law.

 

Ownership passes to you once we have received payment in full and delivery has taken place.

 

If you independently appoint a carrier that we did not offer, responsibility may pass when we hand the products to that carrier, as permitted by law.

 

18. Your right to cancel and return online purchases

 

For most goods purchased online, you may cancel without giving a reason by notifying us within 14 days after delivery. You then normally have a further 14 days to return the goods.

 

Personalised or made-to-order products are not normally covered by the change-of-mind cancellation right, unless they are faulty, damaged, unsafe, incorrect or not as described.

 

Full instructions, conditions, refund timings and return costs are in our Returns and Refund Policy.

 

19. Return postage and no direct exchanges

 

For an ordinary return, including where an item is unwanted, unsuitable, too large, too small or not the preferred fit, colour or style, our returns portal can generate a prepaid tracked label. A charge of £2.95 per returned parcel will be deducted from the refund where our label is used.

 

The £2.95 deduction does not apply where we confirm that goods are faulty, damaged, unsafe, incorrect or not as described. In those cases we will provide a free return method or reimburse reasonable return costs as required by law.

 

We do not offer direct exchanges. Return the original product for a refund and place a new order for the preferred size or product, subject to availability.

 

20. Faulty, damaged, unsafe or incorrect products

 

Products must be of satisfactory quality, fit for their normal purpose and match their description. Your statutory rights are not limited by these terms.

 

Please inspect an order promptly. Where possible, report visible delivery damage, missing items or incorrect products within 24 hours so that we can investigate quickly. This is an administrative request and is not a deadline that removes your statutory rights.

 

We may request your order number, photographs, packaging, delivery label and a description of the issue. Claims are assessed individually. Where the product is confirmed to be faulty, damaged, unsafe, incorrect or misdescribed, we will provide the remedy required by law.

 

21. Bags, security tags and packaging

 

Bags should be returned unused with all security tags, protective coverings and original packaging attached where reasonably possible.

 

Removing a security tag does not automatically remove a statutory cancellation right. However, if handling beyond what would reasonably be permitted in a shop has caused a genuine reduction in value, we may make a proportionate deduction from the refund as permitted by law.

 

22. Bundles, sets, multi-buy offers and promotional gifts

 

Where products are bought as part of a discounted bundle, set, multi-buy or promotion, refunds will reflect the terms of that offer.

 

If you return only part of a bundle or promotion, the products you keep will be charged at their individual selling prices displayed when the order was placed. Your refund will be the amount paid, less:

 

·   the individual price of products kept;

·   the applicable £2.95 prepaid return-label charge where our label is used; and

·   the disclosed value of any qualifying promotional gift that should have been returned but was not.

 

A refund will not be reduced below £0.

 

A free or discounted gift must be returned if the remaining order no longer meets the qualifying conditions. If it is not returned, we may deduct the individual price or value clearly disclosed in the promotion, where lawful.

 

Some sets may be sold as one complete product and must be returned complete. Any such requirement will be shown before purchase.

 

23. Gift cards

 

Digital gift cards are governed by our Gift Card Terms. They are normally valid for 24 months from purchase, cannot be exchanged for cash except where legally required, and may be combined where Shopify permits.

 

24. Customer accounts

 

You may check out as a guest or create an optional customer account. You are responsible for keeping account credentials confidential and for activity carried out through your account unless caused by our failure to use reasonable security.

 

Notify us promptly if you suspect unauthorised access. We may suspend an account to protect you, us or other customers.

 

25. Reviews, photographs and other customer content

 

You may submit genuine reviews, photographs or videos where the website permits. You confirm that:

 

·   the review reflects a genuine experience;

·   the content is accurate to the best of your knowledge;

·   you own the content or have permission to submit it;

·   it does not infringe another person’s rights;

·   it is not unlawful, abusive, discriminatory, threatening, obscene, misleading or malicious; and

·   any incentive, free product or commercial relationship connected with the review is clearly disclosed.

 

We may verify, moderate, refuse or remove content where reasonably necessary to prevent fake or misleading reviews, unlawful content, personal-data misuse or platform abuse. We will not remove a genuine review merely because it is negative.

 

You retain ownership of your content. By submitting a review, you grant us a non-exclusive, worldwide, royalty-free licence to host, reproduce, format and display it with the relevant product or review service.

 

We will request separate permission before using identifiable customer photographs or videos in social media, email marketing, paid advertising, website banners or other promotional campaigns. A person submitting an image of a child must confirm that they are the parent, legal guardian or otherwise authorised to grant permission.

 

26. Intellectual property

 

“Sparkle Like Me”, its logos, product names, slogans, packaging, website content, photographs, videos, illustrations and other brand materials are owned by or licensed to Sparkle Like Me Limited and may be protected by registered or unregistered intellectual-property rights.

 

You may use the website for personal, non-commercial shopping purposes. You must not copy, reproduce, modify, distribute, scrape, sell, license or commercially exploit our content without prior written permission.

 

Do not use the ® symbol for Sparkle Like Me unless and until the relevant trade mark is officially registered. We may use the ™ symbol for unregistered brand rights.

 

27. Acceptable website use

 

You must not:

 

·   use the website unlawfully or fraudulently;

·   impersonate another person or provide deliberately false information;

·   introduce malicious code or attempt unauthorised access;

·   disrupt the website, checkout or security systems;

·   use automated scraping, harvesting or purchasing tools without permission;

·   interfere with another customer’s use; or

·   use our content or services for unauthorised commercial resale.

 

We may restrict access where reasonably necessary to protect the website, customers or our legal rights.

 

28. Third-party links and services

 

The website may link to independent third-party sites and services, including payment providers, couriers and social platforms. We are not responsible for the content or availability of an independent third-party website.

 

This does not remove any responsibility we have for service providers we use to perform our contract with you, such as delivering your order.

 

29. Privacy and cookies

 

We use personal information as explained in our Privacy Policy and use cookies and similar technologies as explained in our Cookie Policy.

 

Optional analytics and advertising technologies will be controlled through our cookie-consent system where required. You can change your preferences using [COOKIE SETTINGS LINK].

 

30. Product withdrawal and safety recalls

 

We may suspend sales, contact affected customers, withdraw or recall a product if we identify a safety, compliance, quality or traceability issue.

 

If we contact you about a recall, stop using the product and follow the instructions provided. We may use order contact details for important product-safety communications even where you have opted out of marketing.

 

31. Our responsibility to you

 

We do not exclude or limit liability where it would be unlawful to do so, including liability for:

 

·   death or personal injury caused by our negligence;

·   fraud or fraudulent misrepresentation;

·   breach of rights that cannot lawfully be excluded under consumer law; or

·   any other liability that cannot legally be limited.

 

Subject to that, we are responsible for loss or damage that is a foreseeable result of our breach of these terms or our failure to use reasonable care and skill. We are not responsible for loss that was not reasonably foreseeable when the contract was formed.

 

We supply products for private and domestic use. We are not responsible for business losses, loss of profit, loss of revenue, loss of opportunity or business interruption arising from consumer use of the website or products.

 

We are not responsible for damage caused by misuse, failure to follow instructions, unsuitable active use, normal wear and tear, unauthorised alteration, failure to supervise appropriately or continued use after a product becomes visibly damaged, except where the law provides otherwise.

 

32. Events outside our reasonable control

 

We are not responsible for delay or failure caused by events outside our reasonable control, such as severe weather, fire, flooding, strikes, courier disruption, supplier failure, cyber incidents, transport disruption or government restrictions.

 

We will take reasonable steps to minimise disruption, contact affected customers where possible and provide revised information. Your rights to cancel or receive a refund where legally required are unaffected.

 

33. Complaints and alternative dispute resolution

 

We want to resolve complaints fairly and in a friendly, customer-focused way. Contact [CUSTOMER SERVICE EMAIL] with your order number, details of the issue and any relevant evidence.

 

We may acknowledge the complaint, investigate the order and communications, request further information and provide a written outcome. Where appropriate, you may ask for an internal review.

 

If a complaint remains unresolved, we may consider using an appropriately accredited alternative dispute resolution provider on a case-by-case basis. Where required, we will provide information about an appropriate provider and state whether we are willing or obliged to use that provider. We do not commit to participate in every ADR process unless required by law or separately agreed.

 

This does not affect your right to seek independent advice or bring a claim in a court with jurisdiction.

 

34. Changes to these terms

 

We may update these terms to reflect changes in law, technology, operations or our business. The updated version will display a new “Last updated” date and normally applies from publication.

 

An existing order will generally remain governed by the terms in force when it was placed. We will not retrospectively impose a significant change that unfairly disadvantages an existing customer.

 

35. Transfer of rights

 

You may not transfer your rights or obligations under an order without our written permission.

 

We may transfer our rights and obligations as part of a genuine sale, transfer or restructuring of our business, provided this does not reduce your consumer rights.

 

36. Other important terms

 

If any provision is found to be invalid or unenforceable, the remaining provisions continue to apply.

 

A delay in enforcing a right does not waive that right.

 

Only you and Sparkle Like Me may enforce the contract, except where the law provides otherwise.

 

Headings are for convenience and do not affect interpretation.

 

These terms, the relevant product page, and any applicable policy or promotional terms form the agreement relating to your order.

 

37. Governing law and courts

 

These terms and consumer purchases are governed by English law. If you live elsewhere in the United Kingdom, you retain any mandatory consumer protections available where you live.

 

You may bring proceedings in any court that has lawful jurisdiction. Nothing in these terms requires a consumer to use only the courts of England and Wales where another UK court has jurisdiction under applicable law.

 

PRIVACY POLICY

 

Last updated: 12/08/2026

 

1. Who we are

 

Sparkle Like Me Limited is the controller responsible for personal information collected through our website, orders, marketing, customer service and related services.

 

·   Company number: [COMPANY NUMBER]

·   Registered office: Unit 61, Yorkshire Street, Rochdale, OL16 1BZ

·   Website: [WEBSITE URL]

·   Privacy and customer-service email: [CUSTOMER SERVICE EMAIL]

 

2. Scope of this policy

 

This policy explains what personal information we collect, why we use it, who we share it with, how long we keep it, how international transfers are protected and the rights available under UK data-protection law.

 

It applies to adult customers, website visitors, people who contact us, review contributors and adults who create an optional child profile through the Sparkle Birthday Club.

 

3. Information we collect

 

Depending on how you interact with us, we may collect:

 

Identity and contact information

 

Your name, billing and delivery address, email address, telephone number and account identifier.

 

Order and transaction information

 

Products ordered, sizes, prices, discounts, gift cards, delivery status, returns, refunds, complaints and communications.

 

Payment information

 

Payment status, transaction references, payment method type, fraud-screening results and limited card details such as the last digits. Full card details are normally handled by the payment provider rather than stored by us.

 

Account and preference information

 

Login details in protected form, saved addresses, wish-list or basket information, marketing preferences, product preferences and communication choices.

 

Technical and usage information

 

IP address, device and browser information, cookie identifiers, website activity, referral source, pages viewed, interactions, approximate location derived from IP address and checkout activity.

 

Marketing and communications information

 

Newsletter sign-ups, selected marketing channels, message engagement, unsubscribe choices, survey responses, competitions and customer-service history.

 

Reviews and user content

 

Review text, rating, photographs, videos, username or display name, and information needed to verify that a review relates to a genuine experience.

 

Sparkle Birthday Club child-profile information

 

Where an adult voluntarily creates a profile, we may collect the child’s:

 

·   first name or nickname;

·   birthday day and month;

·   birth year or age range;

·   current shoe size; and

·   optional colour, style, event and occasion preferences.

 

We do not need the child’s email address, telephone number, school or separate home address for this programme and ask that you do not provide them.

 

4. How we obtain information

 

We collect information:

 

·   directly from you when you order, create an account, join marketing, contact us, submit a review or create a Birthday Club profile;

·   automatically through Shopify, cookies, pixels, tags and similar technologies;

·   from payment providers, couriers, returns providers, review platforms and fraud-prevention services;

·   from social platforms where you interact with our pages or advertising; and

·   from publicly available sources where legally permitted and reasonably necessary, for example to prevent fraud or protect our rights.

 

5. Why we use information and our lawful bases

 

We use personal information only where a lawful basis applies.

 

To process and fulfil orders

 

We use identity, contact, order, delivery and payment information to accept payment, send confirmations, deliver products, manage returns and provide customer support. The lawful basis is performance of a contract or steps requested before entering a contract.

 

To comply with legal obligations

 

We use information for tax, accounting, consumer rights, product safety, recalls, regulatory requests, fraud reporting and record-keeping where required by law.

 

To protect legitimate interests

 

We may use information where necessary for legitimate business interests, provided those interests are not overridden by your rights. These interests may include:

 

·   securing our website and accounts;

·   preventing and investigating fraud, abuse and chargebacks;

·   managing stock, service quality and operations;

·   handling complaints and legal claims;

·   verifying and moderating reviews;

·   understanding customer service and website performance; and

·   protecting our brand, customers and legal rights.

 

Where cookies or electronic marketing rules require consent, legitimate interests do not replace that consent.

 

With consent

 

We rely on consent where required for:

 

·   optional email, SMS, WhatsApp or other electronic marketing;

·   non-essential cookies, advertising pixels and similar technologies;

·   the Sparkle Birthday Club and associated personalised marketing;

·   marketing use of identifiable customer photographs or videos; and

·   any new purpose for which consent is the appropriate basis.

 

You may withdraw consent at any time. Withdrawal does not make earlier lawful processing unlawful.

 

Customer soft opt-in

 

Where the law permits, we may send adult customers electronic marketing about our own similar products using contact details collected during a sale or genuine sales enquiry, provided we gave a clear opt-out when collecting the details and in every message. We will not use the soft opt-in to contact a child.

 

6. Sparkle Birthday Club

 

The Sparkle Birthday Club is optional and is managed entirely by an adult. By creating a child profile, the adult confirms that they are the child’s parent, legal guardian or otherwise authorised to provide the information.

 

We use the profile to send birthday, celebration, event and age- or size-relevant product suggestions to the adult’s selected contact details. We do not contact the child directly.

 

Joining is not required to buy from us. The adult can update or delete the profile and withdraw Birthday Club permission at any time.

 

We will not use identifiable child-profile data to create Meta, TikTok, Google or other advertising audiences without a separate legal assessment and suitable permission. We do not sell child-profile information.

 

We may periodically ask the adult to confirm that profile details remain accurate. Clearly outdated or unnecessary information may be deleted or anonymised even if the adult has not manually deleted it.

 

7. Marketing

 

We may offer marketing through email, SMS, WhatsApp, post, social-media advertising or future equivalent channels.

 

We will use each channel only where we have an appropriate lawful basis and comply with applicable electronic-marketing rules. Consent to one channel does not automatically mean consent to every channel.

 

You can unsubscribe using the link or instructions in a message, adjust account preferences, use the cookie settings or contact [CUSTOMER SERVICE EMAIL].

 

We may retain limited information on a suppression list after an opt-out so that we do not contact you again by mistake.

 

8. Cookies, analytics and advertising

 

We use Shopify technologies and may use Google Analytics, Google Ads, Meta Pixel, TikTok Pixel, email or SMS engagement tracking and similar tools.

 

Strictly necessary technologies may operate without optional consent where legally permitted. We will request consent before using non-essential analytics or advertising technologies unless a specific legal exception applies and the configuration meets its conditions.

 

More information is in our Cookie Policy. You can change preferences at [COOKIE SETTINGS LINK].

 

9. Reviews, photographs and videos

 

Review text and submitted media may be displayed with the relevant product or review service. We may use reasonable verification and moderation measures to prevent fake or misleading reviews.

 

We will request separate, unticked permission before using an identifiable customer image or video in broader marketing such as social media, email campaigns, website banners or paid advertisements.

 

Where a child appears, the person granting permission must confirm that they are the parent, legal guardian or otherwise authorised. Permission may be withdrawn for future use, although this may not affect materials already printed, published or completed before withdrawal.

 

10. Who we share information with

 

We may share relevant information with trusted providers where necessary, including:

 

·   Shopify, which hosts and supports our online store;

·   [PAYMENT PROCESSOR] and payment or fraud-prevention providers;

·   [COURIER(S)] and delivery partners;

·   [RETURNS PORTAL PROVIDER];

·   [REVIEW APP OR PLATFORM];

·   [EMAIL/SMS/WHATSAPP PROVIDER];

·   Meta, TikTok and Google for consented analytics, advertising and audience services;

·   IT, website, security, hosting, professional and customer-support providers;

·   insurers, accountants, solicitors and other professional advisers;

·   regulators, courts, law enforcement and public authorities where legally required; and

·   a genuine purchaser, investor or successor in connection with a proposed or completed sale or restructuring, subject to suitable confidentiality and data-protection measures.

 

Providers may act as processors following our instructions or as independent controllers for their own purposes. Their own privacy notices may also apply.

 

We do not sell personal information for money.

 

11. International transfers

 

Some providers may process information outside the UK, including in the United States or other countries.

 

Where a restricted international transfer occurs, we will use an appropriate UK mechanism where required, such as:

 

·   UK adequacy regulations or an approved data bridge;

·   the UK International Data Transfer Agreement;

·   the UK Addendum to approved contractual clauses;

·   binding corporate rules; or

·   another lawful safeguard or limited legal exception.

 

Where required, we or the relevant provider will assess the transfer and any supplementary protections. Contact us for more information about applicable safeguards.

 

12. Data retention

 

We keep personal information only for as long as reasonably necessary for the purposes described, including legal, tax, accounting, fraud-prevention and claims requirements.

 

Our general approach is:

 

·   orders, payments, refunds and accounting records: generally up to six years where needed for tax, contract or legal purposes;

·   complaints and customer-service records: for as long as reasonably necessary, potentially up to six years where relevant to a dispute or claim;

·   customer accounts: while active, followed by periodic review after prolonged inactivity;

·   marketing information: while consent or another lawful marketing basis remains valid;

·   marketing opt-outs: minimal suppression information for as long as needed to respect the opt-out;

·   child profiles: while the adult keeps the Birthday Club profile active, subject to accuracy and necessity reviews, and deleted or anonymised when the adult withdraws or requests deletion unless limited retention is legally required;

·   review and content records: while the review remains published or for as long as necessary to manage authenticity, rights and complaints; and

·   cookie and advertising identifiers: according to the cookie preference centre, provider settings and applicable legal limits.

 

We may anonymise information so it can no longer identify a person and use that anonymised information for statistical or business analysis.

 

13. Security

 

We use reasonable technical and organisational measures designed to protect personal information. These may include encrypted connections, secure Shopify checkout, restricted staff access, strong passwords, multi-factor authentication where available, provider due diligence and breach-response procedures.

 

No internet transmission or storage system can be guaranteed completely secure. Please protect account passwords and contact us if you suspect unauthorised activity.

 

14. Personal-data breaches

 

We will investigate and record suspected personal-data breaches and take reasonable containment and remediation steps. We will notify the Information Commissioner’s Office and affected individuals where legally required.

 

15. Profiling and automated decisions

 

We may use adult customer information to group audiences, personalise website content and recommend products. Cookie-based profiling will be subject to consent where required.

 

We do not intend to make decisions based solely on automated processing that have legal or similarly significant effects on customers. If this changes, we will provide the information and safeguards required by law.

 

You may object to direct-marketing profiling at any time.

 

16. Children

 

Purchases, accounts and marketing sign-ups are intended for adults aged 18 or over. We do not knowingly market directly to children or ask children to create accounts.

 

A parent, guardian or authorised adult may provide limited child information for personalisation, an order, a review or the Birthday Club. We collect only what is reasonably necessary and treat requests concerning a child’s information with particular care.

 

If you believe a child has provided information without appropriate adult involvement, contact us so that we can investigate and take appropriate action.

 

17. Your data-protection rights

 

Depending on the circumstances and lawful basis, you may have rights to:

 

·   be informed about our use of personal information;

·   request access to your personal information;

·   correct inaccurate or incomplete information;

·   request deletion;

·   restrict processing;

·   object to processing, including direct marketing;

·   receive certain information in a portable format;

·   withdraw consent; and

·   ask for safeguards relating to significant automated decisions.

 

These rights are not absolute and legal exemptions may apply.

 

To make a request, email [CUSTOMER SERVICE EMAIL]. We may request information to verify identity and protect personal data. We normally respond within one month, subject to any lawful extension.

 

An adult managing a Birthday Club profile may request correction or deletion of that child profile. We may take reasonable steps to verify the adult’s authority.

 

18. Complaints

 

Please contact us first at [CUSTOMER SERVICE EMAIL] so that we can try to resolve a privacy concern.

 

You also have the right to complain to the Information Commissioner’s Office. Current contact and complaint information is available from the ICO’s official website.

 

19. Changes to this policy

 

We may update this policy to reflect legal, operational or technology changes. The latest version will be published with an updated date. Where a change materially affects how we use personal information, we will provide additional notice where required.

CUSTOMER REVIEW POLICY

 

Last updated: 12/08/2026

 

We welcome honest reviews from customers with a genuine experience of our products or service.

 

A review must:

 

·   reflect a real experience;

·   be accurate to the best of the reviewer’s knowledge;

·   disclose any free product, discount, payment or other incentive;

·   not impersonate another person;

·   not contain unlawful, abusive, discriminatory, threatening, obscene or malicious content;

·   not reveal another person’s private information without permission; and

·   not be submitted by our staff, suppliers, competitors or connected parties without clearly disclosing that relationship.

 

We may use reasonable verification and moderation measures, including matching a review to an order or requesting further information. We may refuse or remove fake, misleading, irrelevant, unlawful or abusive content.

 

We do not remove a genuine review merely because it is negative. Incentivised reviews must remain genuine and be clearly labelled.

 

To report a suspicious review, contact [CUSTOMER SERVICE EMAIL] and identify the review and reason for concern.